“An imperfect creative expression is much more sensible and creative than a grammatically perfect expression without an iota of sense and value in it.”
- Michael Bassey Johnson
Illustration is one of the oldest art-form to visualize ideas and communicate complex information through visuals. Contemporary illustration includes hand-drawn and printed as well as digitally produced images that use variety of media and methods to arrive at the desired visual.
Visual story-telling and constructing imaginative visual narratives is one of the primary skill developed in this pathway. Apart from this, interpretation and visual explanation of a text, concept or process, is taught and developed as the core skill.
The abilities of our Illustration graduates are desired in numerous industries – education, music, entertainment, fashion, publishing, media, science, medicine, literature, children’s literature and marketing to name a few.
The course enables blended learning of print-based and digital mediums and covers Drawing, Character Design, Sequential Narratives, Creative Imaging, Story Telling, Print & Digital, Visual Culture, Symbolism and builds capabilities to be technically sound and visually skillful.
At the end of year 1 students will:
- Be able to apply basic knowledge of the elements of design (Type, Color, Layout, Imaging) and, understand and employ principles of Gestalt in creating simple print based communication material that combines text and illustration
- Develop a range of drawing and imaging techniques, keeping in mind principles of cognition and perception
- Use principles of Basic Typography to enhance interaction of text and images
- Develop ability to use industry standard computer software to visualize, layout, and manipulate text and visual content
At the end of year 2 students will:
- Understand and work with various printmaking and printing techniques to
realize artistic as well as communicative ideas
- Develop logical thinking, problem-solving ability and understand user needs through employment of design research and design processes
- Learn to apply illustration/creative imaging to enhance communication, aesthetics, behavior and visual perception of a brand
- Become proficient in industry standard computer software to visualize, realize ideas, create imaginative layouts; manipulate text and visual content for print as well as screen based design
- Work with industry as an intern
At the end of year 3 students will:
- Conceptualize and execute a creative brief through proficiency in ideation, research, visualization, execution, communication and presentation
- Demonstrate capability to work independently on a wide range of projects requiring illustration as the primary mode of communication
- Have a professional portfolio that documents wide range of illustration based projects for print or for screen
Illustration - Employment Opportunities
After 1st year
Junior designer / illustrator in numerous creative and imaging industries – education, music, entertainment, fashion, publishing, media, science, medicine, literature, children’s literature and marketing etc., to name a few
After 2nd year
Senior designer / illustrator able to work independently on a wide range of communication design projects in a publishing house or advertising agency or design studio
After 3rd year
Independent freelance Illustrator, Senior Creative Illustrator