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Graphic Design – Pathway for Graphic Arts and Design Practices

“I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.”
- Massimo Vignelli


The practice of Graphic Design is rich, versatile and exploratory as it is nested at the threshold of communication, and visual arts through print as well as digital mediums. This pathway develops skill sets that span a variety of industries from advertising, branding and marketing, to publication design, book making and web design as students learn to work across a variety of art and design contexts and concerns and aims to create skilled professionals who think through their craft.

In addition, the course enables learning in visual communication, design thinking and culture studies through core studios such as typography, publication design, information design, branding & advertising, marketing collateral design, packaging design, web design, and user interface design.

The abilities of our Graphic Design students are desired in numerous industries and sectors – media, entertainment, publishing, marketing, corporations, NGOs, small-scale industries, and education to name a few.

Exit Criteria


At the end of year 1 students will:

  • Apply principles of visual design and Gestalt to create imaginative visual compositions
  • Use principles of Typography and Basic Typography to create imaginative compositions
  • Develop visual sensibility and attention to detail
  • Work with and combine text and visuals to create simple and coherent piece of visual communication material
  • Develop ability to use industry standard computer software to visualize, layout, and manipulate text and visual content
  • Learn to consider advantages and challenges of various production and print-making techniques when outputting own work


At the end of year 2 students will:

  • Leverage principles of interaction and interface design for screen
  • Develop competence in the use and application of various tools, techniques and processes
  • Hone industry level professional ability to design marketing collateral
  • Collaborate and participate in the entire process of design from design brief to print-ready files for a specific industry
  • Be able to create digital publications for mobile or tablets


At the end of year 3 students will:

  • Conceptualize and execute a creative brief through proficiency in ideation, research, visualization, execution, communication and presentation
  • Demonstrate capability to work independently on a wide range of complex visual communication design projects
  • Have a professional portfolio that documents wide range of graphic design projects for print or for screen



Graphic Design - Employment Opportunities

After 1st year

Junior Graphic Designer in numerous creative and imaging industries

After 2nd year

Senior Graphic Designer able to work independently on a wide range of communication design projects in a publishing house or advertising agency or design studio

After 3rd year

Freelance designer in various communication related industries that traverse branding, publishing, visual communication, marketing and imaging industries to name some