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Graphic Design – Pathway for Graphic Arts and Design Practices

“I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.”
- Massimo Vignelli


The practice of Graphic Design is rich, versatile and exploratory as it is nested at the threshold of communication, and visual arts through print as well as digital mediums. This pathway develops skill sets that span a variety of industries from advertising, branding and marketing, to publication design, book making and web design as students learn to work across a variety of art and design contexts and concerns and aims to create skilled professionals who think through their craft.

In addition, the course enables learning in visual communication, design thinking and culture studies through core studios such as typography, publication design, information design, branding & advertising, marketing collateral design, packaging design, web design, and user interface design.

The abilities of our Graphic Design students are desired in numerous industries and sectors – media, entertainment, publishing, marketing, corporations, NGOs, small-scale industries, and education to name a few.

What you will learn

In year 1 you will learn to apply principles of visual design and Gestalt to create imaginative visual compositions. You will learn to use principles of Typography to create compositions and also develop visual sensibility and attention to detail. You will learn to work with text and visuals to create simple and coherent piece of visual communication materials. Develop the ability to use industry standard computer software to visualize, layout, and manipulate text and visual content. You will learn to consider advantages and challenges of various print-making and production techniques. In addition, you will Learn to make decisions to appropriately edit from a collection of good works and document these projects through your own portfolio website and blog.

In year 2 you will learn and leverage principles of interaction and interface design for screens. Develop competence in the use and application of various design tools, techniques and processes. You will hone industry level professional ability to design marketing collaterals. Collaborate and participate in the entire process of design, from design brief to print-ready files for a specific industry. You will be able to create print publications as well as digital publications for screens. You will learn to make decisions to appropriately edit from a collection of good works and document these projects through your own portfolio website and blog.

In year 3 you will learn to conceptualize and execute a creative brief through proficiency in ideation, research, visualization, execution, communication and presentation. You will also demonstrate the capability to work independently on a wide range of complex visual communication design projects. And, you will have a professional portfolio that documents wide range of graphic design projects for print and screen.


Course Coordinator

Ravindra Gutta


Course Manager

Neha Karmakar



For more information, write to or