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Graphic Arts and Design Practices – 2018-19


“Design is thinking made visual ” - Saul Bass




The publishing industry in India is counted among the top seven publishing nations in the world. With an estimated market of INR 10,000 crores, India ranks third after the US and UK in English language publishing. The sector has tremendous potential, both in the domestic as well as the export markets.

The course in Graphic Arts and Design Practices at Srishti aims to prepare its graduates to be creative contributors to this publishing industry, whether print-based or digital, whether in English or in other Indian languages. The course is designed with emphasis on blended learning of print-based and digital mediums, to enable technically sound and graphically skillful design and imaging solutions for the publishing and entertainment industry.

The practice of Graphic Arts in the 21st century is rich, multi-disciplinary and exploratory as it is nested at the threshold of graphic design, visual arts, imaging, motion graphics and digital publishing. Students will gain expertise in planning, creating and producing work in a variety of creative industries from advertising and branding, to digital & print-based publishing, and, animation.


Media & Publishing

The three years of this course align with the levels 5,6, and 7 of the NSQF guidelines and creates skilled employees for the media & publishing sector.


The Graphic Arts and Design Practices course focuses on developing skills and understanding of graphic design and imaging by combining learning from visual communication, visual arts, animation, illustration and branding. The course structure caters to the print as well as web and screen-based design industries, animation and motion graphics. The core content of the course focuses on:

  • Learning and skill development through core units in various areas of illustration, visual storytelling, graphic design, information design, and identity & marketing communication design among others
  • Practical immersions through apprenticeships and work-experience in the industry
  • Exploration of a variety of mediums and contexts that traverse branding, publishing and imaging industries
  • Practical immersions through apprenticeships and work-experience in the industry.
  • Exploration of variety of mediums and contexts that traverse the branding, publishing and imaging industries.

Course Structure

Studio: A space for learning core principles and skills of the chosen field of study through making, building, experimenting and discussions
Elective: Engagement outside the disciplinary framework that allows for extension, building connections and the broadening of skills and worldview
Independent Study: A systematic study undertaken in an area of interest with required mentoring through specially designed units; this could include MOOCs, online resources, forums and documentation in learning of specific skills
Language: Developing skills in aspects of communication that can aid understanding, expertise and outreach in the practice of the chosen field
Portfolio: An opportunity to reflect on acquired capabilities and build a curated collection of work that best showcases one’s skills and competencies
Finals: An end of a semester opportunity to demonstrate skills and capabilities acquired in that semester
Seminar: A space to explore a given context through collaborative investigation and team work, involving diverse skills and fields of practice
Linkages: Learning acquired beyond educational spaces is of three kinds:

  • Industry Exposure: Attending trade shows, festivals, conferences and industry related to the specific and broader skill sectors
  • Apprenticeship: Involves working in a professionally mentored environment. This could be with people in the industry, as well as those with a professional practice that extends disciplinary boundaries
  • Work Experience: Involves working on an assignment in an industry environment

Co-curricular activities: Provides an avenue for students to keep physically fit, engaged in mindful practice, develop their musical or performance abilities, and to learn or increase their proficiency in an Indian or foreign language
Skill Enhancement Courses (SEC): SEC courses are value-based and/or skill-based and are aimed at providing hands-on-training, competencies, skills, etc. that are relevant to specific disciplines
Ability Enhancement Courses (AEC): AEC Courses are based on content and that lead to enhancement of knowledge specific to a discipline
Mentor Lab: The Mentor lab involves integrating work experience and studio project into a specialized area under the guidance of an expert mentor
Capstone: The Capstone is a summative body of work that demonstrates the capability and skills required for successful completion of the course


Graphic Arts and Design Practices offers a choice of two pathways and students can choose any one pathway to pursue:


Course Coordinator

Ravindra Gutta


For more information, write to


View Eligibility for Admission, Fee Schedule & Other information for this Program >>