“Human ingenuity and creativity are the primary resources that drive the creative economy and transformative change process” - Creative Economy Report 2013
India has a 5000-year artisanal legacy. About 60 million people work in its creative manufacturing sector. The global demand for creative goods is valued at USD 400 billion annually and is growing in double digits, creating a huge opportunity. Design is the key when it comes to addressing the customisation needs of these markets in a hypercompetitive world.
There is an urgent need for qualified professionals to engage with the Creative Manufacturing sector. The Creative Manufacturing program aims to train practitioners who can fill positions in the industry and exploit the opportunity in Indian and international markets for craft based or creative goods.
The course trains students in design, merchandising, productivity and entrepreneurship, to create business ready design practitioners. These practitioners will work in the agri and artisanal sectors to impact millions of Indians and effectively transform India’s share of the global market in Creative Manufacturing.
The three years of this course align with the levels 5,6, and 7 of the NSQF guidelines and creates skilled employees for Textile & Handloom, and Apparel, Made-ups & Home Furnishings sectors.
The Creative Manufacturing program is designed to upgrade the traditional handicraft and handlooms sector into formal enterprises that can engage with modern markets and customers profitably catapulting these previously informal enterprises into the formal economy. The course brings a holistic and eco systemic approach to the creative goods production enterprise, where business, design, capital and markets converge.
In order to make Creative Manufacturing practitioners industry ready, the core content of the course focuses on:
- The ability to design to fulfil customer aspirations
- A keen understanding of material, manufacturing process and business
Studio: A space for learning core principles and skills of the chosen field of study through making, building, experimenting and discussions
Elective: Engagement outside the disciplinary framework that allows for extension, building connections and the broadening of skills and worldview
Independent Study: A systematic study undertaken in an area of interest with required mentoring through specially designed units; this could include MOOCs, online resources, forums and documentation in learning of specific skills
Language: Developing skills in aspects of communication that can aid understanding, expertise and outreach in the practice of the chosen field
Portfolio: An opportunity to reflect on acquired capabilities and build a curated collection of work that best showcases one’s skills and competencies
Finals: An end of a semester opportunity to demonstrate skills and capabilities acquired in that semester
Seminar: A space to explore a given context through collaborative investigation and team work, involving diverse skills and fields of practice
Linkages: Learning acquired beyond educational spaces is of three kinds:
- Industry Exposure: Attending trade shows, festivals, conferences and industry related to the specific and broader skill sectors
- Apprenticeship: Involves working in a professionally mentored environment. This could be with people in the industry, as well as those with a professional practice that extends disciplinary boundaries
- Work Experience: Involves working on an assignment in an industry environment
Co-curricular activities: Provides an avenue for students to keep physically fit, engaged in mindful practice, develop their musical or performance abilities, and to learn or increase their proficiency in an Indian or foreign language
Skill Enhancement Courses (SEC): SEC courses are value-based and/or skill-based and are aimed at providing hands-on-training, competencies, skills, etc. that are relevant to specific disciplines
Ability Enhancement Courses (AEC): AEC Courses are based on content and that lead to enhancement of knowledge specific to a discipline
Mentor Lab: The Mentor lab involves integrating work experience and studio project into a specialized area under the guidance of an expert mentor
Capstone: The Capstone is a summative body of work that demonstrates the capability and skills required for successful completion of the course
Creative Manufacturing offers a choice of two pathways and students can choose any one pathway to pursue
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