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Creative Manufacturing

“Human ingenuity and creativity are the primary resources that drive the creative economy and transformative change process” - Creative Economy Report 2013




Product and textile design for the crafts industry requires individuals who can marry business, productivity, technology and design to create products that are demanded by today’s users.

The crafts industry or creative manufacturing industry, has a 5000-year artisanal legacy and  about 60 million people who work in the sector in India.
The global demand for creative goods is valued at USD 400 billion annually and is growing in double digits, creating a huge opportunity.
There is an urgent need for qualified professionals to engage with the Creative Manufacturing sector to fill the opportunity that exists today.
The Creative Manufacturing program aims to train practitioners who can design for Indian and international markets for craft based creative goods.

The course trains students in a hands-on way, in design, use of materials, production practices, business and entrepreneurship, to create work ready design practitioners. These designers will employ state of the art processes, including effectively using digital technology to impact millions of Indians and effectively transform India’s share of the global market in Creative Manufacturing.


Apparel Made-Ups & Home Furnishing
Handicrafts and Carpet

The three years of this course align with the levels 5,6, and 7 of the NSQF guidelines and creates skilled employees for Apparel Made-Ups & Home Furnishing and Handicrafts and Carpet sectors.


The Creative Manufacturing program is designed to upgrade the traditional handicraft and textile sector into formal enterprises that can engage with modern markets and customers profitably catapulting these previously informal enterprises into the formal economy. The course brings a holistic and eco systemic approach to the creative goods production enterprise, where business, design and market converge.

In order to make Creative Manufacturing practitioners job ready, the core content of the course focuses on:

  • The ability to design to fulfil customer aspirations
  • A keen understanding of material, manufacturing process and business
  • Sustainability that is economic, environmental, social and cultural.



Course Structure

Bootcamps foster accelerated learning of concepts, skills and technologies that are directly linked to either employable, entrepreneurial or livelihood based skills. Working through immersion, with a focus on hands-on problem solving and peer learning rather than instruction, capabilities and competences are created through real experiences and not classroom based exercises.

Hackathons can range from competitions or events over days to half-day jams or a one day hack-fest. This format encourages brainstorming, pitching of concepts, working in teams and also planning projects as well as development of prototypes.

Mastery Learning with Guided Practice breaks down competences or skills into subskills, methods and techniques. Through targets taught through modeling and direct instruction and modeling followed by guided and then independent practice mastery of core competences and skills is achieved.

Fab.Ateliers builds on the values of thinking, modeling and making through the integration of philosophies drawn from both grass-root communities of practitioners as well as the use of tools from digital technology innovations in manufacturing and making.

Public Labs are open spaces that foster DIY thinking along with citizen science and other initiatives to build a culture of learning that is self-initiated, independent and collaborative. Building on ideas drawn from the open source community, Srishti (Art)ScienceBLR is an Public Lab that is open to all learners for purposes of self study, learning archiving and developing personal interests in technologies.

Work-based learning is a co-design of opportunities/projects by industry based professionals or employers or other stakeholders and learning professionals or faculty. Guided and facilitated by Mentors this space allows for future employees to participate in the learner journey rather than evaluate only its outputs.

Industry Exposure includes both orientation to specific jobs and roles within each industrial cluster as well as work experience as apprentices within the industry. Exposure to the cultural sector of the creative industries focuses on organisations, studios and other entities that are involved in the mass production of films and video, games including video games, cinema, music and the publication industry. Exposure to the creative sector is inclusive of of both economic and social benefits of innovation through design in the fields of apparel, interiors, products and craft based industries.

Performance Standards Based Assessment allows for multiple forms of evaluation that are set by standards required by industry. The assessment which is continuous and operates through each semester includes both micro or precision testing,, task based assessment , portfolio evaluation and culminates in the sixth semester with the capstone and its exhibition.



Creative Manufacturing offers a choice of two pathways and students can choose any one pathway to pursue


Design Principal

Jacob Mathew


For more information, write to