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MA - Design Practice in Experience Design

Pathway : Experience Design

"It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives” - Don Norman

The vision of this specialisation is to create qualified digital interaction and experience designers who can think critically and creatively about the future of interaction design.

Modes of Learning offered by the specialisation in Experience Design course

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Course Structure

  • Disciplinary Studies
  • Trans-disciplinary Projects
  • Theory and Understanding Units
  • Practice
  • Self-Directed Inquiry/Research
  • Knowledge Enhancement (Ability or Skills)

Topics covered

  • Historical, Current and emerging topics, theories frameworks of Human-Computer Interaction
  • Design Research
  • Interaction Design for Screens
  • Visual Design for Interaction
  • Future of Human Centered Design
  • Experience & Service Design
  • Cross Cultural Design
  • Thinking Through Technological Things
  • Future of Interaction Design: Designing for IoT & Wearables

Learning Approach

Learning is driven by an inter-disciplinary engagement with theories, methodologies and advanced skills of Design Thinking. Learning will primarily happen from “doing” and “experiencing”. When students are able to apply theories and frameworks to what they design they not only value the research and constructs created by others, but also question and reformulate existing norms. Learning will be through solving real life problems through the application of theories, frameworks and methods of Human-Centered Design. Skills and tools will be picked up along the way, however “application” of design principles in the context of real-world design problems will be the primary mode of learning.

Discussion-based learning, learning by teaching, and project-based learning are some of pedagogical tools employed to create insights into real-life situations and industry needs. The learning approach will encompass hands-on design thinking, design research, deep understanding of human-centered design approach, and creative thinking, in combination with critical humanist thinking. The program prepares the students to participate and function in the areas of innovative digital product & service design by training and exposing them to various skills such as but not limited to Design Thinking & Processes, Collaborative projects, Leadership Skills, Social Concerns, and Technical & Written Communication

Capability Sets

Upon succesful completion of this specialisation, graduates will have developed the following capabilities:

  • Understand the essence of centering the human in a design process and apply the principles of human centered design to formulate value-driven digital solutions
  • Understand and develop an individual stance on historical, current and emerging trends about the relationship between human experience and digital technology
  • Observe and systematically evaluate everyday human activities and develop empathetic & nuanced understanding of human experience
  • Engage with multiple forms of data from sourced from multiple stake-holders through participatory methods and synthesize into novel insights that will inform design
  • Apply principles of user experience & interaction design to craft usable, desirable & appropriate digital artifacts
  • Work with multiple media and materials rapidly to make technological artifacts available for iterative evaluation


Graduates of this specialisation in Experience Design at Srishti will be able to contribute in the areas of strategic user experience design, interaction and user-interface design at their workplace.

Disciplinary Intersections

The course is informed by the following learning disciplines:

Interaction Design
Visual Communication Design
Anthropology, Sociology, Cognitive Psychology
Cultural Studies
Industrial Design - namely Product Design, Furniture Design & Services and Systems
Information Technology