The integration of the creative industries into the economic rationale of nations is particularly challenging in the context of mixed economies, as the role of creativity as a driver of growth is often underestimated or ignored. Written by Dave Duarte, CEO Treeshake. Published on www.weforum.org Read the full article here >>
In the past few years, companies from Google to IBM have begun investing heavily in design.
As part of the latest realignment in the global design landscape, Ideo, the global design powerhouse known for its human-centered approach has become part of the kyu Collective, a collection of businesses in the creative industry owned by Tokyo-based Hakuhodo DY Holdings. This tie up will enable Ideo to call upon the resources of fellow Collective members to give it a more formidable presence against large companies with deep pockets.