Graphic Arts and Design Practices is nested at the threshold of graphic design, visual arts, imaging, motion graphics and digital publishing. This disciplinary practice emphasises blended learning of print-based and digital mediums to enable technically sound and graphically skilful design and imaging solutions for the publishing and entertainment industry. The course at Srishti is offered through two pathways- ‘Illustration’ and ‘Graphic Design’.
According to FICCI (Federation of Indian Chambers of Commerce and Industry), the publishing industry in India is counted among the top seven publishing nations in the world. With an estimated market of INR 10,000 crores, India rank¬s third after the US and UK in English language publishing. The advancement in technology and India’s skilled manpower, makes the country a major outsourcing hub for print and pre-publishing services in the world, be it print or digital design, or editorial. The sector has tremendous potential, both in the domestic as well as the export markets.
Graphic Arts and Design Practices course focuses on developing skills and understanding of graphic design and imaging by combining learning from Visual Communication, Visual Arts, Animation, Illustration and Branding. The course structure caters to the print as well as web and screen-based design industries, animation and motion graphics. It facilitates this ability by encouraging:
- focus area learning and skill development through core units in various areas of illustration, visual storytelling, graphic design, information design, and identity and marketing communication design among others.
- practical immersions through industry exposure, apprenticeships and work experience.
- exploration of a variety of mediums and contexts that traverse the branding, publishing and imaging industries.
If you are intrigued and attracted to visual forms of communication, have a passion for aesthetics and creativity and wish to hone your creativity and imagination to give form to your ideas, then this course is an avenue to build a creative and challenging career.
If you think visually, articulate ideas and have a talent for drawing or working with images, colour, letterforms and love to exercise your creativity and imagination in designing an effective and result-oriented communication, then one of these two pathways is a potential career path for you.
Please download the prospectus on the course page to know about the learning units that will be taught in this course.
Both the pathways will prepare the learners to traverse print as well as digital media.
The ‘Illustration’ pathway emphasizes learning and skill development through core units in various areas of image making, visualization of ideas, illustration techniques, visual storytelling, visual narratives, book making, book arts and editorial illustration. If you choose this pathway you can pursue a career path in various creative industries to become an illustrator.
On the other hand, the ‘Graphic Design’ pathway emphasizes learning and skill development through core units in typography, layout design, information design, publication design, digital publishing, identity and marketing communication design among others. Focused exploration of a variety of mediums and contexts that traverse the branding, publishing and imaging industries will be encouraged. You will learn industry standard skillsets in Branding, Publication Design and Marketing Communication Design.
Both these pathways require specialized training and competence building and therefore these are offered as two separate areas of learning. From the first year itself, you are required to choose your area of interest in either one of these two pathways. While there are some learning units that are common to both the pathways, you are not encouraged to change your pathway once chosen. All learning units for each of the pathways are defined and mandated.
The course in Graphic Arts and Design Practices aims to prepare its graduates to be creative contributors to the publishing industry, either in print-based or digital, as illustrators or graphic designers.
The course is designed such that at the end of each of the 3 years, students acquire specific capabilities that enable them to choose to work as a professional within the capacity of their abilities. For example, at the end of first year, if a Graphic Design student wishes to take a break from the studies and work in an industry s/he will be capable of working at a design studio as a junior artist or visualizer. Similarly, after two years of study s/he will be employable as a junior designer, and after completing the course the graduate will be able to find employment as a designer/visualizer/illustrator in any of the following sectors: publishing industry, news and media companies, print and production houses, corporate design studios, NGOs, advertising agencies, digital marketing agencies or independent design studios.
The graduates of this course can be employed in organizations that seek, effective and result- oriented communication design skills. These skills are sought after for all types of business, entertainment industry, service sectors, agencies for social work, cultural institutes, publication, information and communication agencies, web and digital media platforms.