Creative Manufacturing is a subset of the larger creative industry, one of the fastest growing sectors globally. Creative Manufacturing is where the manufactured goods carry the mark of its maker as creative interventions. All the handicraft and textile traditions of the country fall into the Creative Manufacturing sector. The course at Srishti is offered through two pathways- ‘Products and Accessories’ and ‘Textiles, Accessories and Made-ups’.
Around 400 years ago, India used to be the largest supplier of goods in the global market and its combined trade was more than all of Europe combined. Other than spices, almost everything that was exported out of India was from what we now call the creative manufacturing industry. Globally the demand for the hand-made and the natural is growing, but the supply is sketchy, the designs are weak and of poor quality. The growing market awaits good design, on-time delivery and high quality and therein lies the opportunity. The next generation shopper is looking to consume products that are more sustainable, less capital intensive and more socially equitable.
Creative Manufacturing goods reflect the skill of the producer and not just of the machines that are employed to produce them. The products have added value of the hand made and no two products are identical. Many of the products are also cultural in nature. Creative Manufacturing is considered more sustainable because it uses less energy, is less capital intensive, is more socially equitable (it puts more money in the hands of skilled producers), has a smaller environmental footprint because it largely uses local and natural and renewable materials.
If you like to build things that are beautiful as well as functional and take pleasure in realizing your ideas physically, this is an area you should consider. If you are independent-minded, have the ambition and drive to run your own business in the Creative Manufacturing sector that marries the creative impulse with good business, then this course will prepare you for it. You need to be curious about how things work and how they are made. This course is also very useful to applicants coming from second and third generation entrepreneurial families already in the business and who want to continue in and expand their parent’s trade.
Please download the prospectus on the course page to know about the learning units that will be taught in this course.
The ‘Products and Accessories’ pathway deals largely with products made of hard materials like metal, wood, ceramic - the focus is on hard materials. The ‘Textiles, Accessories and Made-ups’ pathway on the other hand, works largely with fibre, yarn and fabric or the soft materials. Although the focus of the two pathways are on hard and soft materials respectively, both pathways will allow students to combine materials for a specific aim.
Both these pathways require specialized training and competence building and therefore these are offered as two separate areas of learning. From the first year itself, you are required to choose your area of interest in either one of these two pathways. While there are some learning units that are common to both the pathways, you are not encouraged to change your pathway once chosen. All learning units for each of the pathways are defined and mandated.
The basics of entrepreneurship are equally important whether you are an owner, founder, manager or a designer. Entrepreneurship is a stance that is useful regardless of what you do.
Companies also value ‘intrapreneurship’ which is a relatively recent concept where an employee behaves like an owner and takes empowered decisions.
In order to be effective, a designer has to know how best to have his/her ideas produced. Understanding production is the key to making quality products on time.
‘Lean Production’ was pioneered by the Toyota Motor Company and is the most advanced method of production that optimizes the use of resources with minimum waste of material and effort. Lean methods have now moved into all forms of work including design, software, people management etc. Lean production works bottom up from workers to top management and everybody participates.
No. While the emphasis is on products, you can also learn to design and make other artefacts like toys, educational aids, décor products and even larger pieces like furniture. The pathway covers a range of materials and works with combining these.
The course will allow you to work in the industry, in several roles. Here are a few examples but they are in no way an exhaustive list as the course is designed to nurture innovation, allowing for a unique combination of skills to create new roles.
Both the pathways will prepare you to become a Design Technician, Floor Supervisor, Design Assistant to Merchandiser, Assistant Designer, Production Supervisor, Start-up Entrepreneur, Designer, Production Coordinator/Manager in the respective sectors.
If you are in a family run-business, then this course equips you to run it one day. You can also set up your own independent business.
This course will also open avenues for higher education in art, technology and design.